@import url('https://fonts.googleapis.com/css2?family=DM+Sans:wght@400;450;500;550;600;650;700;750;800;900;1000&family=DM+Mono:wght@400;500&display=swap');
:root{--paper:#f4f2eb;--ink:#252a22;--muted:#696e64;--orange:#f15b35;--line:#d6d7cb;--mono:'DM Mono',monospace;--sans:'DM Sans',Arial,sans-serif}*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:30px}body{margin:0;background:var(--paper);color:var(--ink);font-family:var(--sans);font-size:16px;-webkit-font-smoothing:antialiased}a{color:inherit;text-decoration:none}a:focus-visible{outline:3px solid var(--orange);outline-offset:6px}button,a{-webkit-tap-highlight-color:transparent}.wrap{width:min(1360px,calc(100% - 112px));margin-inline:auto}.header{height:108px;display:flex;align-items:center;justify-content:space-between;border-bottom:1px solid var(--line)}.brand{display:inline-flex;align-items:center;gap:10px;font-size:25px;font-weight:900;letter-spacing:-1.2px}.brand-light{font-weight:500}.brand sup{font-size:10px;vertical-align:top;margin-left:3px;position:relative;top:2px}.brand-symbol{display:inline-flex;background:var(--ink);color:var(--paper);font-size:26px;line-height:1;width:35px;height:35px;align-items:center;justify-content:center;transform:skew(-8deg);font-style:italic;letter-spacing:-4px;padding-right:4px}.brand-symbol span{color:var(--orange);font-size:21px;margin-left:-3px;margin-top:-9px}.header nav{display:flex;gap:36px;font-size:13px;font-weight:600}.header nav a:hover,.text-link:hover,.email:hover{color:var(--orange)}.nav-cta{border:1px solid #aeb1a4;padding:11px 20px;border-radius:2px;font-size:13px;font-weight:650;display:flex;gap:32px;align-items:center}.nav-cta:hover{background:var(--ink);color:var(--paper)}.hero{display:grid;grid-template-columns:1.08fr 1fr;gap:50px;padding-block:75px 78px;align-items:center}.eyebrow{font-family:var(--mono);font-size:10px;letter-spacing:1.3px;line-height:1.8;font-weight:500;margin:0 0 28px}.dot{display:inline-block;width:7px;height:7px;border-radius:50%;background:var(--orange);margin-right:8px}h1,h2,h3,p{margin-top:0}h1{font-size:clamp(60px,6.45vw,94px);line-height:.99;letter-spacing:-5.5px;font-weight:750;margin-bottom:28px}.orange{color:var(--orange)}.hero-description{font-size:16px;line-height:1.7;letter-spacing:-.15px;color:#61665c;margin-bottom:28px}.hero-actions{display:flex;gap:26px;align-items:center}.button{display:inline-flex;align-items:center;justify-content:space-between;gap:33px;background:var(--orange);color:#fff;padding:17px 22px;border-radius:2px;font-size:13px;font-weight:650;transition:background .2s,transform .2s}.button:hover{background:#d54723;transform:translateY(-2px)}.button span{font-size:21px;line-height:.8}.text-link{font-size:12px;font-weight:600;display:flex;gap:18px;align-items:center}.hero-note{font-size:10px;color:#75796e;margin:20px 0 0}.hero-note span{padding-right:5px;color:var(--ink)}.pitwall{background:#272d23;min-height:542px;position:relative;color:var(--paper);overflow:hidden;border-radius:4px;box-shadow:0 14px 30px #272d2308}.pitwall-top,.pitwall-bottom{display:flex;justify-content:space-between;align-items:center;padding:20px 22px;font-family:var(--mono);font-size:8px;letter-spacing:.9px;position:relative;z-index:2}.pitwall-top{border-bottom:1px solid #ffffff1f}.pitwall-top i{display:inline-block;width:5px;height:5px;border-radius:50%;background:#c1d19c;margin-right:6px}.track-heading{position:absolute;top:83px;left:28px;right:28px;display:flex;justify-content:space-between;font-size:30px;line-height:1;letter-spacing:-.8px;z-index:1}.track-heading em{font-family:Georgia,serif;font-weight:400}.track-compass{font-size:38px;color:#c5cbb8}.track{display:block;position:absolute;width:100%;height:440px;top:93px;left:0}.audit-slip{position:absolute;top:253px;right:27px;width:272px;padding:22px 21px 16px;background:var(--paper);color:var(--ink);transform:rotate(-5deg);box-shadow:0 12px 26px #0003;border:1px solid #fff}.slip-title{display:flex;justify-content:space-between;align-items:center;margin-bottom:17px}.tiny-label{font-family:var(--mono);font-size:7px;letter-spacing:.7px}.slip-title>span:last-child{color:var(--orange);font-size:22px}.audit-slip strong{font-size:21px;letter-spacing:-.8px;display:block;margin-bottom:19px}.slip-row{display:flex;gap:8px;align-items:center;padding-block:12px;border-top:1px solid var(--line);font-size:10px}.slip-icon{font-family:var(--mono);font-size:8px;color:#777}.tag{margin-left:auto;font-family:var(--mono);font-size:6px;padding:4px 5px;background:#dce4d4}.pitwall-bottom{position:absolute;bottom:0;left:0;right:0;font-size:6px;color:#aeb4a0;border-top:1px solid #ffffff1f;padding-block:15px}.ticker{position:relative;overflow:hidden;background:var(--orange);color:var(--ink);padding:19px 0}.ticker-track{display:flex;width:max-content;animation:ticker-left 30s linear infinite;will-change:transform}.ticker-group{display:flex;flex-shrink:0;align-items:center;justify-content:space-around;gap:40px;white-space:nowrap;width:max(1500px,100vw);padding-inline:20px;font-size:20px;font-weight:750;letter-spacing:-.4px}.ticker[data-paused="true"] .ticker-track{animation-play-state:paused}.ticker-toggle{position:absolute;right:12px;top:50%;transform:translateY(-50%);width:30px;height:30px;display:grid;place-items:center;border:1px solid #252a2255;border-radius:2px;background:var(--orange);color:var(--ink);cursor:pointer;font:14px var(--sans)}.ticker-toggle:focus-visible{outline:2px solid var(--ink);outline-offset:3px}@keyframes ticker-left{to{transform:translateX(-50%)}}.ticker i{font-size:29px;font-style:normal;font-weight:500;line-height:1}.audit-section{padding-block:105px;display:grid;grid-template-columns:1fr 1.1fr;gap:100px}.section-intro h2,.process-heading h2{font-size:47px;line-height:1.08;letter-spacing:-2px;font-weight:650;margin-bottom:23px}.serif{font-family:Georgia,'Times New Roman',serif;font-style:italic;font-weight:400}.section-intro>p:last-child{max-width:370px;font-size:14px;line-height:1.8;color:var(--muted)}.audit-areas article{display:flex;gap:22px;padding:25px 0;border-top:1px solid var(--line)}.audit-areas article:first-child{padding-top:20px}.audit-areas article:last-child{border-bottom:1px solid var(--line)}.area-number{font-family:var(--mono);font-size:9px;color:var(--orange);padding-top:5px}.audit-areas h3{font-size:19px;letter-spacing:-.4px;font-weight:600;margin-bottom:10px}.audit-areas p{font-size:13px;line-height:1.7;color:var(--muted);max-width:370px;margin:0}.area-arrow{margin-left:auto;font-size:22px}.process-section{background:#e9ebe2;padding-block:88px}.process-heading{display:flex;justify-content:space-between;align-items:flex-end;margin-bottom:47px}.process-heading h2{margin-bottom:0}.process-heading>p{font-size:13px;line-height:1.8;color:var(--muted);margin-bottom:3px;width:25%}.process-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:45px}.step{font-family:var(--mono);font-size:12px;padding:16px 0;border-top:1px solid #c7ccbc;display:flex;justify-content:space-between;align-items:center;color:#69735c;margin-bottom:18px}.step span{font-size:23px;line-height:1}.process-grid h3{font-size:18px;font-weight:600;letter-spacing:-.4px;margin-bottom:12px}.process-grid p{font-size:13px;line-height:1.8;color:var(--muted);margin-bottom:0;max-width:310px}.agency-note{margin-top:47px;display:flex;gap:15px;align-items:center;border-top:1px solid #c7ccbc;padding-top:26px}.flag{font-size:30px;color:#6d795e}.agency-note p{font-size:11px;color:#6c7363;line-height:1.6;margin:0}.agency-note strong{color:#3e4934;font-weight:600}.contact-section{display:flex;justify-content:space-between;align-items:center;padding-block:95px}.contact-section h2{font-size:64px;font-weight:650;line-height:1.05;letter-spacing:-2.5px;margin-bottom:24px}.contact-section p:not(.eyebrow){font-size:14px;line-height:1.8;color:var(--muted);margin-bottom:26px}.email{font-size:12px;margin-left:23px;text-decoration:underline;text-underline-offset:4px}.big-arrow{font-size:245px;font-weight:400;line-height:1;color:var(--orange);margin-right:40px}.footer{border-top:1px solid var(--line);padding-block:30px;display:flex;justify-content:space-between;align-items:center}.footer .brand{font-size:19px}.footer .brand-symbol{width:27px;height:27px;font-size:20px}.footer .brand-symbol span{font-size:18px}.footer>span{font-size:10px;color:var(--muted)}.footer>span:nth-child(2){font-style:italic}.skip{position:fixed;left:20px;top:-80px;background:var(--ink);color:#fff;padding:15px;z-index:100}.skip:focus{top:10px}
@media(min-width:1600px){.hero{gap:80px}h1{font-size:100px}}
@media(max-width:1100px){.wrap{width:calc(100% - 64px)}.hero{gap:28px;padding-block:55px}h1{font-size:64px;letter-spacing:-3.6px}.pitwall{min-height:490px}.track-heading{font-size:26px}.audit-slip{width:245px;right:18px;top:240px}.audit-slip strong{font-size:19px}.hero-description{font-size:14px}.hero-actions{gap:16px}.button{gap:20px;padding:16px 18px}.text-link{gap:8px}.hero-note{font-size:8px}.audit-section{gap:50px}.process-grid{gap:25px}.big-arrow{font-size:180px;margin-right:10px}.contact-section h2{font-size:56px}.desktop-break{display:none}}
@media(max-width:760px){.wrap{width:calc(100% - 40px)}.header{height:82px}.header nav{display:none}.brand{font-size:22px}.nav-cta{padding:10px 14px;font-size:11px;gap:18px}.brand-symbol{width:30px;height:30px;font-size:23px}.hero{grid-template-columns:1fr;padding-block:43px 38px;gap:36px}.eyebrow{font-size:8px;letter-spacing:1px;margin-bottom:23px}h1{font-size:clamp(51px,11.1vw,78px);letter-spacing:-3px;line-height:1.02;margin-bottom:24px}.hero-description{font-size:14px;max-width:430px;margin-bottom:25px}.hero-actions{gap:24px}.button{padding:16px 19px;font-size:12px;gap:30px}.hero-note{font-size:9px;line-height:1.6}.pitwall{min-height:480px;max-width:560px;width:100%;margin:auto}.track-heading{font-size:30px}.track{top:71px;height:410px}.audit-slip{top:233px;width:258px;right:24px}.audit-slip strong{font-size:20px}.ticker{padding:15px 0}.ticker-group{font-size:17px;width:max(1300px,100vw);gap:30px}.ticker i{font-size:24px}.audit-section{grid-template-columns:1fr;padding-block:60px;gap:27px}.section-intro h2,.process-heading h2{font-size:40px;letter-spacing:-1.6px}.section-intro>p:last-child{max-width:480px}.audit-areas article{gap:19px;padding:24px 0}.audit-areas h3{font-size:18px}.process-section{padding-block:57px}.process-heading{display:block;margin-bottom:30px}.process-heading>p{width:auto;margin-top:23px}.process-grid{grid-template-columns:1fr;gap:20px}.step{margin-bottom:11px;padding-block:12px}.process-grid p{max-width:480px}.process-grid h3{margin-bottom:9px}.agency-note{margin-top:31px;align-items:flex-start}.agency-note strong{display:block}.contact-section{padding-block:60px;position:relative;overflow:hidden}.contact-section h2{font-size:45px;letter-spacing:-1.8px}.contact-section p:not(.eyebrow){font-size:13px}.big-arrow{display:none}.email{display:block;margin:20px 0 0}.footer{padding-block:24px;flex-wrap:wrap;gap:18px}.footer>span:nth-child(2){display:none}.footer>span:last-child{font-size:9px}.hyphen{display:inline}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}.button{transition:none}.ticker-track{animation:none;will-change:auto}.ticker-toggle{display:none}}

/* Interactive pit wall: map checkpoints and an illustrative finding. */
.interactive-pitwall{min-height:0}
.interactive-pitwall .track-heading{position:relative;inset:auto;margin:24px 28px 0;align-items:center}
.track-hint{font:8px/1.7 var(--mono);letter-spacing:1px;color:#b5bda9;text-align:right}
.track-map{position:relative;aspect-ratio:560/440;width:100%;max-width:440px;margin:-8px auto -96px}
.interactive-pitwall .track{inset:0;width:100%;height:100%}
.track-point{position:absolute;display:grid;place-items:center;width:44px;height:44px;padding:0;border:0;background:transparent;transform:translate(-50%,-50%);cursor:pointer;color:var(--paper);z-index:2}
.track-point span{display:grid;place-items:center;width:31px;height:31px;border:1px solid #c1c8b2;background:#272d23;border-radius:50%;font:10px var(--mono);transition:background .2s,box-shadow .2s,border-color .2s}
.track-point:hover span{background:#4a5240;box-shadow:0 0 0 5px #f4f2eb15}
.track-point[aria-pressed="true"] span{background:var(--orange);border-color:var(--orange);box-shadow:0 0 0 6px #f15b352b}
.track-point:focus-visible{outline:2px solid #f4f2eb;outline-offset:2px;border-radius:50%}
.point-spend{left:15.5%;top:49%}.point-growth{left:39%;top:13.4%}.point-priority{left:77.5%;top:37.5%}
.interactive-pitwall .insight-card{position:relative;inset:auto;transform:rotate(-2deg);width:calc(100% - 54px);margin:0 24px 23px 30px;padding:20px 22px 14px;z-index:3}
.insight-card .slip-title{margin-bottom:10px}
.insight-card .tiny-label{font-size:8px;letter-spacing:.5px}
.insight-card .slip-title .demo-tag{font:7px var(--mono);color:#647156;background:#e1e7d8;padding:4px 6px}
.insight-card strong{font-size:21px;line-height:1.15;letter-spacing:-.6px;margin-bottom:10px;min-height:49px}
.insight-description{font-size:11px;line-height:1.65;color:#656b5e;margin:0 0 12px;min-height:37px}
.insight-action{font-size:10px;line-height:1.6;border-top:1px solid var(--line);padding-top:10px;margin:0;min-height:53px}
.insight-action>span:first-child{display:block;font:7px var(--mono);letter-spacing:.7px;color:#ab4326;margin-bottom:5px}
.insight-nav{display:flex;justify-content:space-between;align-items:center;border-top:1px solid var(--line);padding-top:10px;margin-top:12px}
.insight-nav>span{font:8px var(--mono);color:#74796a}
.next-insight{display:flex;gap:20px;align-items:center;font:600 10px var(--sans);border:0;background:none;padding:5px 0 5px 12px;color:var(--ink);cursor:pointer}
.next-insight:hover{color:#b63e1c}.next-insight:focus-visible{outline:2px solid var(--orange);outline-offset:3px}
.interactive-pitwall .pitwall-bottom{position:relative;inset:auto;gap:10px;line-height:1.5}
@media(max-width:760px){.track-map{margin-bottom:-60px}.interactive-pitwall .insight-card{width:calc(100% - 42px);margin:0 18px 22px 24px;padding:18px 18px 13px}.insight-card strong{font-size:20px}.insight-description{min-height:55px}.insight-action{min-height:67px}.interactive-pitwall .pitwall-top{font-size:7px;letter-spacing:.5px;padding-inline:18px}.interactive-pitwall .pitwall-bottom{font-size:5px;padding-inline:18px}.interactive-pitwall .track-heading{margin-inline:22px}}
@media(prefers-reduced-motion:reduce){.track-point span{transition:none}}